The campaign involved customer events in Washington DC, USA and Sydney, Australia.

Aligned to the upcoming satellite launch, “Australia’s Jabiru-2 is taking off”, the creative involved boarding pass style invitation, luggage tag gifts and a passport style brochure highlighting the benefits of Jabiru-2 to prospective customers.

NewSat supported Melbourne Theatre Company, bringing David Williamson’s Rupert to Washington DC. All guests were presented an exclusive Rupert print, signed by playwright David Williamson and director Lee Lewis, enclosed with the Jabiru-2 launch collateral and invitation for launch party in Sydney, Australia.